Web Marketing

We Are Not Just Another Rental Company -WHY?

One question property owners always ask us: Why are our occupancy rates so much higher than other rental companies?

Well, it’s true that Resort Rentals of Hilton Head Island is achieving superior occupancy. Today, the Internet increasingly dominates consumers’ hunt for vacation rentals, while most managers lack an understanding of what it takes to succeed in Internet marketing. Internet marketing became our specialty, and we let our occupancy rates do the talking.

First, Resort Rentals of Hilton Head Island is budgeting a sizeable sum of cash every single month to achieve superior search results on targeted online vacation rental sites. These sites are geared specifically toward the rental property management business and our region, which brings qualified potential rental clients to our web site from all over the world.

Second, our search engine rankings for all major targeted keywords consistently surpasses any other vacation rental company in the area, and our main website ranks in the Top 5 search engine results for hundreds and hundreds of search
engine queries. (See Figure 1 – Ranking Report.)

Third, we put careful thought into the copy we write and the photos we use of every single home and condo we manage.
We personally take all the photos and write all the text. The pictures and written information are critical for travelers, and
we think the time and effort we put into them pays off.

Our Website and Booking Engine is State-of-the-Art

As a result of all this online marketing effort, our main site www.hhivacations.com receives over half a million searches every year for available vacation rentals, and over two million individual property views, which ensures maximum visibility for the properties managed by Resort Rentals of Hilton Head Island.

We’ve simplified our real-time online booking system to a simple 3 step process, and we’ve implemented the highest level of Internet Security available, to make our guests feel confident that their personal data is secure with us. We even configured the booking engine for guests who are a bit leery of online shopping so they can request a phone call from us in order to provide payment information. All of this is done to ensure the highest occupancy rate for our owners’ property, and make the guests feel comfortable and safe with our services.

The proof is in the numbers, particularly in positions 1-5. Resort Rentals is the only vacation rental company with consistent TOP 5 rankings in Google for the most popular terms vacationers use when searching for Hilton Head vacation rentals information:

Confused? Don’t be. This table simply shows you that when vacationers type in any of these “key words” or “key phrases” on Google, Resort Rentals of Hilton Head Island shows up in the top 5 listings, which means it is always on the first page of results. That’s a very good thing.

How are guests finding Resort Rentals of Hilton Head Island?

After their departure, we send out a satisfaction survey to all our guests. We have found that the number of guests using the internet and booking online has increased substantially every year for the past eight years.

Whether you prefer a graph or a chart, the information stays the same, and is very compelling. Resort Rentals of Hilton Head Island has a firm grasp on the tastes of today’s savvy on-line surfer and keeps an eye on the ever changing future of how people like to shop. We believe we are right on with this one, and will continue to stay ahead of the curve while maintaining our good old fashioned customer service intact.

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