Advertising - Who Will Rent Your Property?

To reach Hilton Head Island’s best rental prospects, we invest more than $600,000 annually in the U.S. and abroad to fund year-round advertising and promotion. By employing sophisticated marketing research techniques and our proprietary databases, we target individuals and families whose special interests and lifestyles are most likely to produce maximum income for your property. Simply put: We advertise to affluent people.

A large portion of our budget is allocated to proven “feeder” markets for Hilton Head vacationers. We target frequent and affluent vacationers through relevant magazines and travel directories that are ABC audited, which substantiates our advertising dollars. City and state based magazines that cater to a more upscale vacation sensibility are often considered and made a part of this strategy.

We also understand how important the internet has become in visitors’ decisions. To that end we have partnered with an outstanding company that has enabled us to update our website, making it incredibly easy to navigate, plus optimizing it so it will always rank high up on major search engine lists.

Our marketing theme is “Imagine”. Pretty much says it all, doesn’t it? “Imagine” motivates our target audience-namely affluent vacationers in search of a vacation in paradise-to look further into what we offer. We emphasize our quality properties, plus our exceptional and personalized service. We also let our prospective renters know all about our repeat
customers (about 67%) and the true bliss of escaping to Hilton Head Island. Imagine…