International Marketing: Soon We'll Cover The Globe

In times of a weak or strong national economy, smart businesses are always looking for ways to stay profitable. Locally,
Resort Rentals of Hilton Head Island is taking the lead in the vacation management industry to find those new sources of targeted consumers. We understand that in order for us to stay profitable, you need to be making as much of a return on your investment as possible. With that in mind, we have taken our marketing international, and are advertising to potential rental guests in key countries such as France, with Germany and Spain to follow. We will add other European and Asian countries as we continue to grow our international client division, allowing time to apply all of our vacation rental expertise to a different but very large and eager international market.

Discounting rental property prices will not be a consideration with our new and growing international clientele. Resort Rentals of Hilton Head Island understands that the diminished value of our U.S. dollar makes traveling to the United States from abroad very attractive, and therefore those visitors don’t ask for additional discounts. Guests from “across the pond” or anywhere in the world will appreciate and admire the care and attention that is given to their rental home. Paying a premium price, whether the dollar is strong or weak, will not be an issue.

We are learning what our friends in the European countries prefer, and how to offer it to them, by consulting with experts - the people who live there! For example, potential French guests want to vacation in a place where the beaches are very clean and there is very little pollution. They also prefer clay courts for their tennis. So, when marketing to the French audience, we emphasize how beautiful, clean and pollution free our beaches are, and how many clay tennis courts we have on which to play.

It may seem simple, but it takes a lot of research to correctly capture the essence of what different cultures are looking for in their vacation destinations. Resort Rentals of Hilton Head Island is taking the time and making the effort to get it right, and to make every guest’s vacation as good as they imagined it could be.

Take a moment and go to our web site at www.hhivacations.com and view the video we have provided for our potential French visitors. You will still be able to enjoy the lovely video images and music, even if you can’t speak French! However, you will see how seriously we take international marketing, to help ensure your property gets all the attention and possible renters it deserves.

Our Two Cents on Discount Pricing

It seems as though many rental management companies have adopted the philosophy that price slashing is an acceptable
procedure when attempting to book the properties with which they are entrusted. Resort Rentals of Hilton Head Island
doesn’t subscribe to that philosophy at all. We believe that offering deep discounts of 40% to 50% on rental properties
not only drastically reduces or negates the homeowners’ return on their investment, but it also undermines the integrity
of our beautiful island and the outstanding properties that are available here. It also gives renters the idea that they will
receive that same discount year after year.

We have been here a long time, and understand market fluctuations. We are also forward thinkers. We want your property to be respected, and we want to help maintain the reputation of our island as a premier vacation destination. With these important goals in front of us, Resort Rentals will not preemptively offer large discounts to prospective renters. We will, of course, continue to provide the excellent property care and maintenance that we are known for, while striving to keep your property rented for as many weeks as you desire. With whom you entrust your investment’s care and profitability is a big decision, and a decision only you should make. Resort Rentals of Hilton Head Island wants you to be secure in your decision to choose us.

We are here for you.